Gen Z is “cooking up” instant noodles with delicious upgrades

TikTok is getting real noodlelist colony.

Once relegated to cash-strapped college students, instant noodle packages are now haute cuisine that’s selling like hotcakes. That’s thanks to Gen Z’s gourmands who have worked them up with top-shelf dressings like spring onions and Kewpie mayonnaise.

“Instant noodles have come a long way from being just a cheap and quick meal,” Dean Harper, UK chef and food director, Harper Fine Dining, told the Daily Mail. “Now, thanks to TikTok and social media, people are turning them into gourmet dishes.”

Indeed, the hashtag #ramenhacks boasts over 22,000 posts on TikTok depicting 20-somethings gorging on pre-packaged meals, the Guardian reported.

“Welcome to pimp my ramen,” travel influencer Serena, who goes by @onserenasplate, declares in one clip. Then, she goes on to stuff her noodles with bacon, chili, egg and more in a dish she calls “Firecracker Carbonara Ramen.”

Meanwhile, ramen rebooter Joely Hiles gave her noodles an upscale twist by adding pan-fried shiitake mushrooms, kewpie mayo and even maple syrup, as seen in a tutorial.

In fact, this idea of ​​mobile noodles on insta has been replicated by celebrities as well.

In 2016, Kylie Jenner shared a post on Snapchat about how to bake butter, garlic and egg ramen – a recipe that quickly took the food world by storm.

This fancy instant noodle trend has surprisingly been a boon for retailers.

Sales of instant noodles are up 50% year-on-year at online supermarket Ocado, while searches for ramen noodles are up 35%, the Guardian reported.

The craze has reached such a fever pitch that brands are using influencers to represent their products.

“In recent years, they have sold on TikTok to engage younger audiences through creative and interactive content,” said Jonny Forsyth, senior director of Mintel’s food and drink division. “Brands are using TikTok’s short-form video format to resonate with Gen Z.”

@onserenasplate

Fireworks Carbonara Ramen 🍜⬇️ Pimp my Ramen EP2 🍜 combining different fusion flavors with the humble packaging of instant ramen noodles! (*not authentic, just different ways to dress up your instant ramen package!) 🔸 Ingredients (serves 1) FOR THE HAM: 2 slices bacon 1 tablespoon light soy sauce 0.5 teaspoon chili pepper 1 tablespoon maple syrup for the noodles (2 spring onions: . slices) 1 tbsp minced red chili pepper 1 tbsp minced garlic 1 tbsp light soy sauce 1 packet instant ramen noodles (and seasoning) 300 ml chicken stock FOR SAUCE: 1 medium egg 20 gr grated parmesan 1 spoon gochujang black pepper paste 20 ml milk and 10 ml cone add to a small hot pot with a little oil (medium heat) 2️⃣ Fry the bacon and once it is half cooked, add the light soy sauce, chilies and maple syrup. Stir and continue to cook until crispy, then remove from the pot and set aside 3️⃣ In the same pan, add the chopped onion whites, chopped red chili, minced garlic, light soy sauce and cook for 1- 2 minutes 4️⃣ Add the pasta flavor, stir and stir before boiling 5️⃣ Add the noodles and cook for 1 min under the package time (about 4 minutes) 6️⃣ Meanwhile, whisk the carbonara sauce ingredients listed above in a bowl small and set aside 7️⃣ Once the noodles are almost ready. , add the ‘carbonara’ sauce and stir quickly to emulsify and create the creamy sauce 8️⃣ Once cooked, stir half the cooked bacon back in before serving in a bowl and garnish with green onions, remaining bacon, crispy onions and grated Parmesan # ramen #instantramen #instantnoodles #ramenhacks #fyp #carbonararamen #spicycarbonara #noodletok #ramennoodles #carbonaranoodles #easyrecipes

♬ Funkytown (From “Shrek 2”) – Geek Music

It’s probably no coincidence that this wallet-friendly trend has come about as the price of eating out has risen amid inflation. In New York City, eating out costs 6% more than last year.

“When it comes to a quick budget dinner fix, you can’t get much better than packet noodles, but here, these are often dismissed as a bit studenty and not very gourmet – I’m glad that’s starting to change” , said Jason Holt, a global grocery buyer at Ocado.

Ramen’s remixes don’t make it to American enlargers. In South Korea, instant hounds swear by Ram-Don (a portmanteau of “ramen” and “udon”) or Jjapaguri, a mix of Chapagetti and Neoguri instant noodles.

The hybrid dish was popularized by Bong Joon-ho’s Oscar-winning film Parasite, in which the rudimentary dish comes with several slices of high-end Wagyu beef, symbolizing the film’s clash of rich and poor.

Perhaps with “girl dinners” (aka leftovers) and canned fish this is perhaps another example of Gen Z “discovering” something that already exists.

Don’t go out and buy year packs – experts warn that eating too much, especially certain brands like Buldak, can be harmful to your health due to the sodium content.

New York City urologist Dr. David Shusterman said noodles contain as much as half the recommended daily amount of salt in a single meal.

This extreme salinity increases the risk of crystals forming in the kidneys, which can then develop into stones that damage the organs and cause infections.

Untreated infections can reportedly result in blood poisoning, as was allegedly the case with American content creator Lucy Mourad, who said she suffered the complication after eating Buldak ramen for six weeks straight.